SMUCKER'S ADVENTURES JAM
Tasked with the inventive challenge of blending the iconic Smucker's brand with a bold new product line, 'Adventures', I designed labels that capture the essence of discovery. This project featured two daring flavors, Bacon Marmalade and Raspberry Habanero, wrapped in a captivating space-themed aesthetic, designed to captivate middle-aged shoppers and their families.
Programs Used: Illustrator, Photoshop, InDesign
LABELS
The label printing process for this project utilized a transparent polypropylene adhesive, which was initially treated with a white undercoat, known as flood coating, to ensure the subsequent full-color digital print pops with clarity and color depth. UV-curable inks, a standard in printing for products requiring durable finishes, were used to ensure the labels resist fading and remain vibrant from shipping through to display on store shelves.